Web Content Written by a Professional Copywriter
When you are reading glossy press advertisements, corporate slogans, or listening to TV/radio commercials, you are reading and/or listening to content developed by copywriters. Copywriters produce press releases, web content, direct mail letters, press ads, brochures, newsletters, TV and radio commercials, and trade show exhibition graphics.
Helping you communicate with your customers & clients
Owner of The Write Design, Milli Sanders, holds a Diploma in Copywriting from The Institute of Copywriting. Over the years, she has produced the content for numerous web sites, brochures, and newsletters. Writing for the right audience is crucial to the success of any project. Before we write your content, we will address the following questions:
- What is the age, gender, educational background, and lifestyle of your audience?
- What do they know about your products and services?
- How interested are your customers in your products and services?
- What specific information does the customer need to know about your products and services?
- What amount of detail does the customer need and how should the information be delivered?
- Do the customers have fears or worries regarding your products and services?
- Why would the customer prefer your product or service over your competitor's?
- Why is the customer reading the publication you advertise in?
- What is your customer's frame of mine when they read your message?
- Where will your customer be reading your message - in the office, at home, or some other place?
Your readers need to know how they will benefit by using your product or service. By answering these questions, we can concentrate on the correct message for your appropriate audience. Our writing includes the technique of writing a clear message, using simple explanations, and a logical flow of information. We specialize in writing:
- Web Content
- Brochure & Newsletter Content
- Press Releases